Daryn Frazier Design Group
A designer's portfolio is the sales pitch. The redesign lets the work carry the site — projects at full width, plan sheets beside finished builds — with a quieter, clearer path from portfolio to inquiry.
A redesign we built on our own initiative from the company's public photography and facts. The company has not hired Novenworks.
The gap
What a customer had to work through.
- The customer
- A homeowner commissioning a resort-grade residence, judging the studio entirely by its portfolio.
- The trust problem
- Two decades of exceptional work presented in thumbnails, with the studio's real differentiator never stated.
Two decades of resort-grade residential work, presented in small thumbnails. The studio's real differentiator — designing the home and the landscape as one — wasn't stated anywhere.
What we did about it
- Opened on the studio's thesis: design the home and landscape as one experience.
- Rebuilt the portfolio around full-resolution project photography, filterable by community and project type.
- Placed plan sheets and 3D renderings beside the finished builds they describe, so clients can see how the studio works.
- Kept the inquiry path calm and direct: phone, email and a short consultation request.
The whole page
Scroll it yourself.
The full homepage, as built. Keyboard: focus the frame and use the arrow keys.
Your business next
Want to know what we'd fix on your site? Ask.
Send us the current site. Three specific things we'd change first, free, no call required.
Business Website Transformations from $4,500. Founder-led in Southern California.