L.A. Custom Pools & Spas
Nobody buys a custom pool from a paragraph. The redesign leads with the company's own finished pools, then its record, reputation and financing, then one clear call.
A redesign we built on our own initiative from the company's public photography and facts. The company has not hired Novenworks.
The gap
What a customer had to work through.
- The customer
- A homeowner about to spend six figures, deciding slowly and mostly from photographs.
- The trust problem
- A builder since 1997 with a thousand projects behind it, and a website that showed almost none of them.
A builder working since 1997 and more than a thousand completed projects, selling a decision that families make slowly and mostly from photographs. The site had to let a homeowner find the pool they were already picturing.
What we did about it
- Opened on a finished pool and a single promise, with the phone number always in reach.
- Turned the company's record — founded 1997, 1,000+ projects, 60+ cities, a California contractor license — into a strip a homeowner can read in two seconds.
- Built a filterable gallery so visitors browse by style: freeform, clean-lined, hillside, tile and stone, after dark.
- Stated reputation with its source (Houzz, industry awards) instead of paraphrasing it into testimonials, and gave financing its own section.
The whole page
Scroll it yourself.
The full homepage, as built. Keyboard: focus the frame and use the arrow keys.
Your business next
Want to know what we'd fix on your site? Ask.
Send us the current site. Three specific things we'd change first, free, no call required.
Business Website Transformations from $4,500. Founder-led in Southern California.