Client project
The website became the starting point.
Citrus & Sage Wellness · Wellness studio
Citrus & Sage already had a real business and a loyal clientele. The opportunity was to make the digital experience better represent the business — then improve the paths between attention, trust and action after launch.
- The customer
- A first-time guest deciding whether a treatment they've never had is worth trying, and whether this is the place to try it.
- The trust problem
- A first-time guest had little on the site to explain the treatments or make booking feel safe.
